Summer, at last! If you’re among the lucky ones going on holiday this year, you’ve probably already made all your bookings: all you need to do is hop on the next bus to the airport! Of course, planning your more
For global companies, localizing marketing content is essential. I don’t think a lot of international businesses would disagree with this statement. However, many companies paradoxically don’t give localization half more
My name is Vincent, I am a freelancer with a passion for foreign languages, travels and business. I created this blog to discuss all aspects of global business including marketing, intercultural relations, as well as country or industry-specific topics.